If you drove by a home with an overgrown yard in which trash was clearly visible or that had torn window screens, large oil stains in the driveway and missing shingles, how well-kept do you imagine the interior would be? If you are like most people, your perception would be that the interior was in poor repair, perhaps even unsanitary. Should the interior prove to be clean and well-maintained, you would be pleasantly surprised. Of course, that is assuming that the exterior appearance did not convey such a negative impression that you refused to enter the house.
Parking Lot Maintenance And Curb Appeal
Retailers face a similar challenge. Their businesses need to have curb appeal to encourage customers to visit. A major part of that appeal is the condition of the parking lot. It is the first thing your customers see, and it is a major part of how they will initially perceive your business.
If your asphalt is faded or cracked, pavement markings are difficult to discern or water is standing in potholes, potential customers are going to have a negative perception of your operations. They may be overly critical of the conditions inside your store, less willing to trust the quality of your merchandise or more demanding of your staff. It may not be fair, but every component associated with your business — starting with your parking lot — is used to form an overall impression of you and your business.
On average, your asphalt parking lot should have a life of 15 to 25 years, depending on traffic, climate, installation quality and other factors. Without proper maintenance, you can expect its lifespan to decrease significantly. Proper maintenance means:
• You have parking lot repair handled quickly.
• You have your parking lot seal coated as often as it needs it.
• You remove oil and other automotive fluids soon after they appear, even if your lot is sealcoated.
• You make sure that your parking lot striping is completed, and restripe when needed.
• You remove all debris and trash to eliminate eyesores as well as to prevent damage to your asphalt.
In short, you pay as much attention to making your parking lot as attractive as the interior of your business.
For more than 35 years, Alpha Paving has been helping customers through Central Texas maintain their parking lots to increase their curb appeal. We are a full-service, award-winning asphalt company with highly trained, dependable and experienced crews. Whether you need a new parking lot constructed, an old one resurfaced or a parking lot maintenance program to keep your asphalt looking its best, we can help. You can contact us via our online form, ask for a free quote, or you can call us at (512) 677-9001.
Alpha Paving Industries is the Austin Asphalt expert…we guarantee you’ll love the high-quality finished product we provide.
